Facebook Ads is a marketing tool that will help you reach a wide range of potential customers. In just a few steps, you can get new users, which will improve your conversion rate.
Here are 5 ways to effectively attract customers for your catering business.
1. Targeting
Why offer to people who won't buy your product or service anyway? Analyse your target audience to monetize more effectively. Checking demographics, such as gender, age, education and location, and equally important criteria such as users' interests and buying behavior will increase your revenue. An example is Primate, which has increased its base of customers willing to buy their products by properly defining its target audience in Facebook ads.
Proven strategies for precise audience targeting in campaigns for caterers are:
People interested in a specific type of diet, such as vegetarian, ketogenic or gluten-free diets.
People from specific cities. In order not to exclude side areas, it makes sense to include postcodes. Primate Diet includes around 20,000 postcodes in its advertisements, so that no area-including towns near major cities-is left out.
People of a certain age, such as users aged 18+.
2. Ads optimization
Ads are designed to sell your product. For better optimization, run A/B tests to determine which form works best with your audience. Change one element of the ad, such as the content, image, or form of the CTA, and see which version brings better results. It's also good practice to set a cost-per-customer-acquisition benchmark. Primate determined the average cost per deposit after dividing users into active and returning users. This is an example of how to help increase profits for your business.
3. Use of remarketing
Remarketing allows you to re-target people who have previously interacted with your offer. Ads targeted to customers who are interested will be cheaper, because such people have a higher awareness of your brand, and you already know their preferences, which allows you to better tailor your offer.
Using this strategy, it is a good idea to limit your audience – instead of targeting all users who have visited your site, it is better to use the option of creating custom audiences. This allows you to more effectively remind people about your offer and encourage them to buy again.
4. The use of promotion
Promotions are an extremely effective tool for attracting attention and encouraging potential customers to interact. However, in the maze of other promotions, it is worth thinking about a unique and creative approach – it will set you apart from the competition. A good solution is to plan a specific holiday dedicated to the brand – for example, Primate Diet celebrates Monkey's birthday and on this occasion introduces promo codes, which work great and always attract new buyers.
5. Taking advantage of marketing assistance
Various marketing tools and programs can be used to increase the effectiveness of an advertising campaign using Facebook Ads:
Pixel Facebook: is an analytics tool for tracking user activity on a website. It works as an invisible code that collects data on website traffic. This information can be used to personalize advertising campaigns and optimize marketing efforts.
Madgicx: a marketing platform that offers tools to automate advertising processes. It can help optimize Facebook Ads campaigns by analyzing data and providing important information on ad performance and results, as well as tracking key success indicators (KPIs) and identifying areas for optimization.
Canva: A graphic design tool that can help you create attractive and professional advertising campaigns. The program offers ad templates that are optimized for different formats, and on top of that, it is possible to integrate with social media and directly share the created designs on Facebook. Canva also offers a rich library of graphic assets that a company can use on its social media.
Flambia System: The diet catering management system is a solution that optimizes many business processes, including marketing. Flambia System offers 100% data accuracy, which increases the effectiveness of Facebook targeting. Having such a broad base of customer information makes it possible to create content precisely tailored to the target audience. In addition, using Flambia System provides continuous support and assistance from an experienced team for marketing solutions.
Thanks to the implementation of the above points and cooperation with Flambia System—Primate Diet has increased the number of its customers. In addition, retention increased by 12%, and the average rating of the dishes rose from 4.26 to 4.39.
See also how foodcost was reduced by 22%.
Discover how Flambia System can help you grow your marketing and increase the effectiveness of Facebook Ads.
